DC Entertainment revealed a new logo today, as the "new identity and logo for its iconic DC brand." The logo replaces the opening page logo they launched just ahead of the New 52 reboot in 2011.
The logo doesn't feature the word "comics," mirroring Marvel's approach to creating a single logo to use across multiple media. This isn't the first DC logo to remove the "comics," though, so it's not exactly a sea change: the iconic "DC bullet," which was used from 1976 until 2005, didn't feature the word. In fact, no logo from 1970 until 2011 used "comics."